Faced with another period of economic turmoil, publishers are recalibrating their growth strategies while also taking pages out from their survival mode playbooks. In doing so, sales teams are having to operate on tighter turnaround times, editorial teams are becoming scrappier with their content output and consumer revenue teams are looking for ways to keep readers spending even when wallets are thin. Hear from media execs about how they’re attempting to grow their companies in a lean time and walk away from this event with a better understanding of how other media organizations are building a more sustainable future.

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Agenda

2:00 p.m. MST
Registration Opens

Welcome to Digiday’s Publishing Summit!

Upon arrival, head to the Digiday registration table to check in and receive resources on the days ahead.

2:30 p.m. MST
Opening Remarks

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

2:40 p.m. MST
Making Partnerships Work

In this session, we will hear a publishing executive speak to the media company’s revenue diversification tactics that attract its target audience, and how it has been able to generate revenue, beyond advertising, through brand partnerships.

3:00 p.m. MST
Sponsor Session with BlueConic

Join us for a session with our sponsor, BlueConic, for a workshop on the industry’s most pressing issues.

3:10 p.m. MST
Commerce Pays Off: A Case Study

With millions of people globally consumers still stuck home and shopping online, publishers’ commerce businesses are poised for significant growth, provided they can react quickly to changing consumer needs and marketer challenges. In this session, we’ll hear how one publisher was able to keep commerce ahead while supply chains seemed to crumble under the pressure.

3:30 p.m. MST
Sponsor Session with Intent IQ

Join us for a session with our sponsor, Intent IQ , for a workshop on the industry’s most pressing issues.

3:45 p.m. MST
Publishers Are Making Crypto, Non-cryptic for End Users

Many publishers used 2021 to invest and experiment in new revenue streams and by launching new products. One of those experiments which rapidly caught fire across in the publishing space is non-fungible tokens (NFTs). These early days of experimentation with crypto have included: NFT projects that sold top performing digitized magazine covers, accepting cryptocurrency for both subscriptions and advertising deals, launching NFT communities, and even some publishers have created their own cryptocurrencies to drive engagement by incentivizing its users to read and interact with the sites content in exchange for the publisher’s unique cryptocurrency. Join this session to hear how one publishers’ experimentation and revenue diversification on the blockchain has grown revenue and shed light in using cryptocurrency to drive engagement.

4:05 p.m. MST
State of the Industry: Impact Radius

Join our partner, Impact Radius, as they share the state of the industry

4:20 p.m. MST
Dynamic Paywalls Are, Well, Dynamic

In 2020, many publishers with paywalls lowered the restrictions on content around big news events like the pandemic and the presidential election to provide a public service. Two years later, publishers’ paywalls are changing again. Media companies are using their paywalls to not only grow their subscription base, but reinforce their advertising businesses in preparation for a cookie-less future. Since the death of the third party cookie is a mere few months out, publishers’ paywalls are expected to change dramatically in the meantime. In this session, hear from one executive on how media companies can prescriptively approach paywalls to achieve business goals.

4:40 p.m. MST
Coffee and Networking Break

Enjoy some refreshments with fellow attendees.

4:55 p.m. MST
Town Hall

Round 1!

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

The last 30-minutes are reserved for partner presentations.

Switchboard Software: 5:25

Cafe Media: 5:35

Pantheon: 5:45

5:40 p.m. MST
VIP Welcome Reception

By invitation only.

6:00 p.m. MST
8-Minute Meetings

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Pre-registration is required.

7:00 p.m. MST
Cocktail Reception

Join us for a cocktail to wrap day one of the summit. Open to all.

Cocktails provided by Bluconic

8:00 p.m. MST
Dinner With Fellow Attendees

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

9:30 p.m. MST
After Hours Hangout

Enjoy some after hours cocktails with fellow attendees.

8:00 a.m. MST
Breakfast & Registration

Breakfast will be served courtesy of Digiday.

8:30 a.m. MST
Welcome Back

Welcome to Day 2 of the Digiday’s Publishing Summit LIVE.

8:35 a.m. MST
Digiday’s Town Hall Recapped From a Partner’s POV

Join this session for insight from our partner to hear what challenges and opportunities there are in the media buying industry.

8:40 a.m. MST
Digiday Podcast LIVE

Join this session for a live recording of Digiday’s podcast with Tim Peterson.

9:15 a.m. MST
Sponsor Session with Primis

Join us for a session with our sponsor, Primis, for a dialogue on the industry’s most pressing issues.

9:30 a.m. MST
Diversifying Newsletters

As open rates and impressions have lost their edge when it comes to proving campaign success or convincing marketers to spend their budgets on newsletters, brand lift studies could be key for newsletter publishers to satisfy any brand advertisers looking for more evidence of their budgets leading to direct impacts on their businesses. In this session, hear from one publisher on how they are diversifying their newsletter business to stay competitive in an oversaturated market where measurement is fickle.

9:50 a.m. MST
Sponsor Session with Ceros

Join us for a session with our sponsor, Ceros, for a dialogue on the industry’s most pressing issues.

10:00 a.m. MST
Segments vs. Moments of Need

Knowing who people are isn’t as important as understanding what they need. This became incredibly clear over the past 24+ months of volatility and upheaval in the lives of everyone…what we know about someone based on past behavior is different than what we know about someone based on present behavior. Join this session to hear about the distinguishing differences between segments vs. moments of need and how to capitalize on the unique moments of need presenting themself in these turbulent times.

10:20 a.m. MST
Sponsor Session with Piano

Join us for a session with our sponsor, Piano, for a dialogue on the industry’s most pressing issues.

10:30 a.m. MST
Managing Audience Data

With the pending phase out of the third-party-cookie always top of mind for publishers, hear one executive share their strategic approach that emphasizes consumer privacy.

10:50 a.m. MST
Coffee & Networking Break

Enjoy some refreshments with fellow attendees.

11:10 a.m. MST
Town Hall

Round 2!

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

The last 30-minutes are reserved for partner presentations.

Wit Strategy/Al Jazeera: 11:40

Viafoura: 11:50

Liveramp: 12:00

12:40 p.m. MST
Lunch

Lunch will be served courtesy of Digiday.

12:40 p.m. MST
360 Workshop with Admiral

Lunch will be served courtesy of Admiral.

1:30 p.m. MST
Afternoon Activities

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

5:00 p.m. MST
Town Hall

Round 3!

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules.

6:00 p.m. MST
8-Minute Meetings

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships. Pre-registration is required.

7:00 p.m. MST
Cocktail Reception

Join us for a cocktail to wrap day two of the summit. Open to all.

Cocktails provided by WordPress

8:00 p.m. MST
Dinner With Fellow Attendees

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

9:30 p.m. MST
After Hours Hangout

Enjoy some after hours cocktails with fellow attendees.

8:30 a.m. MST
Breakfast

Breakfast will be served courtesy of Digiday.

9:00 a.m. MST
Opening Remarks

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

9:05 a.m. MST
Digiday’s Town Hall Recapped From a Partner’s POV

Join this session for insight from our partner to hear what challenges and opportunities there are in the media buying industry.

9:10 a.m. MST
The Future of Diversified Media

At a time when the national opinion of the media is at an all-time low, how can you win over and maintain the trust of your readers? Hear how one publisher ensures its readership, spanning multiple ideological and cultural points of view, has developed strategies to make it happen.

9:30 a.m. MST
Sponsor Session

Join this session to hear from one of our partners.

9:45 p.m. MST
Keeping DE&I Collaborative

As revenue lines grow and as audience data becomes clearer, what products are hitting center stage? How can we ensure that these products are focused on bringing diversity and equity to the table? In this session we’ll tackle what it means to keep diversity at the forefront of product building.

10:05 a.m. MST
Sponsor Session with PubMatic

Join us for a session with our sponsor, PubMatic, for a dialogue on the industry’s most pressing issues.

10:15 a.m. MST
How Publishers Are Using Streaming to Compliment Strategy & Growth

We’re seeing a massive gold rush towards streaming, escalated by acceleration in cord-cutting, and therefore a seismic shift in advertising dollars. Video continues to be the bright spot in media and traditional news providers must confront this new reality. Join this session to hear how publishers are reaching new audiences through increased investment in video and speak to what this means for the company’s overall strategy in 2023.

10:40 a.m. MST
Key Takeaways & Close

Hear a summary and key takeaways from all of our sessions.

See Full Day

Speakers

  • speaker
    Lindsey Abramo LEAF GROUP CHIEF REVENUE OFFICER
  • speaker
    Michele DeVine BUZZFEED SVP, PROGRAMMATIC & CLIENT PARTNERSHIPS, RETAIL
  • speaker
    Leilani Han WIRECUTTER, A NEW YORK TIMES COMPANY DIRECTOR, BUSINESS DEVELOPMENT & PARTNERSHIPS
  • speaker
    Adam McClean DOTDASH MEREDITH CHIEF PRODUCT OFFICER
  • speaker
    Mary Murcko THESKIMM CHIEF REVENUE OFFICER
  • speaker
    Sherry Phillips FORBES CHIEF REVENUE OFFICER
See all Speakers

Attendees

Who Attends?
  • 90%
    Director-level and above
  • 88%
    Expect to do business with a connection made
  • 91%
    Are investing in their tech stacks
See all Attendees

Sponsors

Venue

Grand Hyatt Vail

1300 Westhaven Dr Vail
CO 81657
Grand Hyatt Vail is located in the heart of Vail Valley and within walking distance of Vail Village.

Our room block at Grand Hyatt Vail is sold out.

We also have another large block of rooms in Vail at a walkable location and also on the bus loop – for $259 per night plus service and tax, for which you will receive information upon completion of your registration.

Please note that at both hotels, only registered conference guests will be confirmed rooms within our block. Reservations that do not match our attendee list will be cancelled.

Contact Us

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