Welcome to Digiday’s Media Buying Summit LIVE!

Please register for the event, grab a drink, and chat with fellow attendees all before Day 1’s MainStage content kicks off.

Welcome to Day 1 of the Digiday Media Buying Summit LIVE. Join us as we open the event and go over key trends.

Building a modern media buying operation is crucial to staying ahead of today’s constantly shifting landscape, but do you have what it takes to pull it off? After these unprecedented years, hear an agency executive give a play by play on the talent, tech, and tools needed to assemble and keep a winning team afloat.

In a time when advertisers are still reliant on Facebook, while simultaneously trying to understand how best to utilize TikTok, is this the start of a new shift? Hear from one brand marketer as they dive into the changing social media landscape and how it is affecting their messaging and audience.

Join us for a session with our sponsor, Best Buy Ads , for a workshop on the industry’s most pressing issues.

It’s time for a check in. Between GDPR and CCPA, how are agencies ensuring privacy and transparency with the data they are collecting? What first-party data strategies are in place? Hear from one exec as they walk us through their future-proof privacy and data plan.

Join us for a session with our sponsor, Viooh , for a dialogue on the industry’s most pressing issues.

In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. This agency executive will discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

Enjoy some refreshments with fellow attendees.

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

Addaptive:

Cognitiv:

By invitation only.

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

Enjoy some after hours cocktails with fellow attendees.

Breakfast will be served courtesy of Digiday.

We ask all agency executives and VIP attendees take their breakfast into the Town Hall to have an intimate conversation about challenges and opportunities in the industry by 8:55am.

All other guests please enjoy breakfast, register for the event if you have not done so already, and chat with fellow attendees all before Day 2’s MainStage content kicks off.

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board. We’ll split into groups and come up with solutions to some of the key challenges discussed on Day 1.

Atmosphere TV:

Enjoy some refreshments with fellow attendees.

W elcome to Day 2 of the Digiday Media Buying Summit LIVE.

Join this session for insight from our partner to hear what challenges and opportunities there are in the media buying industry.

The ongoing discussion surrounding DEI got new momentum after a summer of social unrest. Brands and agencies, alike, were forced to reckon with a new lens on brand safety: how can you appear genuine and honest when your teams are mostly white? Tune into this session to hear how buyers are authentically communicating in this space and showing up for an industry that has long ignored this overdue shift toward diversity and inclusion.

The streaming wars, and the slew of competitors, have put a new emphasis on how we measure audiences on the TV screen. In this session, hear how the learnings of data-driven messaging are informing ads elsewhere on the TV as we explore how changing consumer habits amid the pandemic have accelerated TV viewing and, along with it, a new opportunity to capture audiences based on hard, measurable data.

Join our partner, Flowspace, as they share the state of the industry

The state of retail as we know it is still undergoing a major shift, as e-commerce is more important than ever. In this session, hear from one executive as they discuss how this will continue to impact media buying, even as in-store shopping returns, and how to overcome some of the challenges it poses.

Join this session to hear from one of our partners.

Lunch will be served courtesy of Digiday.

Lunch will be served courtesy of a Digiday partner.

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

Enjoy some after hours cocktails with fellow attendees.

Breakfast will be served courtesy of Digiday.

W elcome to Day 3 of the Digiday Media Buying Summit LIVE.

Join this session for insight from our partner to hear what challenges and opportunities there are in the media buying industry.

Measurement is ever so important, usually tracked by impressions. But, what if there was a way to track the attention an ad gets? Hear from a brand exec as they outline their path forward to attention-based metrics.

Join this session to hear from one of our partners.

With advertising spend on gaming and Esports on the rise, this session will focus on the latest moves in the industry. Join us for this session as we address the embrace of augmented reality, the rise of competitive gaming, and the increase in audiences and engagement.

Join this session to hear from one of our partners.

What does the future of media buying look like? In this session we’ll look into the crystal ball and discuss how strategies implemented in a time of need will become primary tactics as we get further into 2023.

Hear a summary and key takeaways from all of our sessions.