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Publishers need direct payments from their audience to complement the difficult ad business.
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Axios Pro generated $2 million in 2022 with more than 3K paid subscribers
January 20, 2023
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The Atlantic introduces dynamic paywall with varying prices as it hopes to attract 1 million subscribers
December 23, 2022
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How publishers are fighting clickbait ads and protecting audiences
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CNBC to test increases on its subscription prices next year
November 30, 2022
Media Briefing
Media Briefing: As Facebook CPMs increase, publishers reevaluate their paid acquisition budgets
October 27, 2022
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Media Briefing: How publishers are trying to get around the registration wall problem
October 13, 2022
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Why The Washington Post wants to expand a daily newsletter into a podcast, local version
October 11, 2022
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‘The sustainable model’: Rationalizing The New York Times’ plan to go all in on ads with subs-heavy The Athletic
September 15, 2022
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Media Briefing: Publishers use registration walls as subscription bridges
July 21, 2022
By
Tim Peterson
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Kayleigh Barber
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A Q&A with Axios’ Sara Kehaulani Goo on bundling newsletters as an audience engagement strategy
June 13, 2022
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Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
May 24, 2022
WTF Series
WTF is dunning?
May 10, 2022
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How publishers are experimenting with more homepage personalization sections
April 29, 2022
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Publishers seek reader payments without the pressure of a paywall
April 25, 2022
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