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With TikTok’s growing list of issues, should marketers think twice about the platform?
There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.
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Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days
As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.
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How gaming companies like Ubisoft want to expand screen adaption after the success of HBO’s The Last of Us
The rise of video game adaptations is certainly good news for major game developers. To learn how the Ubisoft is taking advantage of the recent explosion of interest in video game adaptations, Digiday spoke to Jason Altman, who has led the company’s film and television division since 2017.
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SponsoredHow publishers are fighting clickbait ads and protecting audiences
Sponsored by GeoEdge For publishers, delivering an engaging user experience is paramount to ensuring loyalty and safeguarding monetization opportunities. One major revenue channel for publishers is selling programmatic ads, but it’s becoming increasingly difficult to control the quality of the ads that come through programmatic channels. As a result, clickbait, offensive and misleading ads are […]
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Why a declining economy could spur increased M&A activity in the mobile gaming industry
Smaller mobile gaming companies are likely to feel the squeeze of the recession earlier than the Zyngas of the world. Many rely on brands’ advertising dollars to stay afloat, and as those dry up, they are likely to turn towards acquisitions as a potential emergency exit.
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Why the gaming industry might not be as recession-proof as once believed
During the 2008 financial crisis, many economists grew to believe that the gaming industry was “recession-proof,” with sales of video games far outpacing those of other retail products as the recession mounted in December 2007. Despite these encouraging signals, however, early signs seem to indicate that the gaming industry might not be as recession-proof as experts believed in the past.
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