Apple is often charged with 'predatory privacy' but some media execs quietly acknowledge the upside.
With TikTok’s growing list of issues, should marketers think twice about the platform?
There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.
Latest News
Special Edition
The 2023 Notebook
Click through to read this package which explores what the industry is geared up for in 2023, including which social channels marketers will put dollars toward, how data will play a role in their planning, leadership’s efforts to diversify their organizations and what the economic situation means for all decision making.
168飞艇官网开奖直播| DIGIDAY+ RESEARCH
Digiday+ Research: Agencies expect far less ad spend this year, despite increasing services
A survey of agency professionals found that agencies actually don't anticipate significant growth in ad spend this year, even after most age…
Digiday+ Research: Agencies expect far less ad spend this year, despite increasing services
A survey of agency professionals found that agencies actually don't anticipate significant growth in ad spend this year, even after most age…
Media
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Confessions of a media executive: ‘As an Apple user, I love what they’re doing’ - Semafor sells Verizon on sponsoring its text message interview series
- News publishers are flocking to TikTok as they continue to search for new audiences
- Axios Pro generated $2 million in 2022 with more than 3K paid subscribers
- Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases
Marketing
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With TikTok’s growing list of issues, should marketers think twice about the platform?There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.
- Digiday+ Research: Agencies expect far less ad spend this year, despite increasing services
- How gaming companies like Ubisoft want to expand screen adaption after the success of HBO’s The Last of Us
- Marketing Briefing: TikTok is making search a bigger focus, but marketers, agency execs say it’s early days
- Why a declining economy could spur increased M&A activity in the mobile gaming industry
Future of TV
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Future of TV Briefing: Streaming ad sellers need supplementary inventory sourcesThis week's Future of TV Briefing looks at the supply-and-demand dynamics in the streaming ad market.
- Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
- How YouTube is calculating creators’ ad-revenue shares for Shorts
- Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
- Future of TV Briefing: TikTok’s revenue-sharing terms are turning off some creators
more from
Modern Retail
Operations
Following a wave of retail IPOs, delisting notices hit the industry
Investors are losing confidence in some retailers’ ability to perform in an environment where shoppers are pulling back spending, supply chain constraints impact operations and a possible recession is looming.
Operations
Following a wave of retail IPOs, delisting notices hit the industry
Investors are losing confidence in some retailers’ ability to perform in an environment where shoppers are pulling back spending, supply chain constraints impact operations and a possible recession is looming.
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Glossy
Fashion
As activewear sales slow, Athleta turns attention to new categories
In Gap’s third-quarter 2022 earnings call, interim CEO Bobby Martin said that, while the market for women’s activewear had softened, Athleta had maintained modest positive growth of 6%. Martin attributed that growth to Athleta’s lifestyle and non-active products.
Fashion
As activewear sales slow, Athleta turns attention to new categories
In Gap’s third-quarter 2022 earnings call, interim CEO Bobby Martin said that, while the market for women’s activewear had softened, Athleta had maintained modest positive growth of 6%. Martin attributed that growth to Athleta’s lifestyle and non-active products.
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WorkLife
Spaces
Will layoffs wave reverse pandemic-induced relocation trend?
Today, remote work is making it possible for people to separate the decision of where to work and where to live like never before. But as layoffs continue and remote jobs taper some data suggests a reversal is underway. The post Will layoffs wave reverse pandemic-induced relocation trend? appeared first on WorkLife.
Spaces
Will layoffs wave reverse pandemic-induced relocation trend?
Today, remote work is making it possible for people to separate the decision of where to work and where to live like never before. But as layoffs continue and remote jobs taper some data suggests a reversal is underway. The post Will layoffs wave reverse pandemic-induced relocation trend? appeared first on WorkLife.